Beds by Design Releases Its New Line of All-Natural Crib Mattresses

Beds by Design Releases Its New Line of All-Natural Crib Mattresses

By Mike Scott
Local Business News

Since infants can sleep upwards of 12-18 hours a day, the mattress on which they sleep should be made of the most natural materials possible.

That’s why Rory Karpathian, owner of Beds by Design, now sells all-natural crib mattresses from his store in downtown Rochester. This brand-new line of crib mattresses offers a major difference from the typical mattress that consumers can purchase at “big-box” or other name-brand mattress stores.

Karpathian understands the differences between mattress products. He worked many years for some of the largest mattress companies in the world, and Karpathian wants to educate consumers on the differences.

“You’re talking about mattresses where the materials are actually toxic,” said Karpathian. “These are petroleum-based products that aren’t in any way natural.”

That can be particularly harmful for infants, who are going through their most critical developmental years. It is during the first three to five years of an infant’s life when parents should be the most conscientious about their child’s health.

The typical mattress is made of petroleum-based foam, an artificial, synthetic product that does not breathe. A crib mattress from Beds by Design is made of wool and natural-rubber, and comes with a lifetime warranty. It is better able to support the head and body of an infant.

“One of the benefits of an all-natural mattress is that it is really good for posture, and again this is a major issue for infants,” Karpathian said. “The bones and bodies of an infant are developing and you don’t want to take shortcuts. It’s something that parents should be aware of – but it’s not the type of message you see or hear on television because the large manufacturers don’t want you to know how their crib mattresses are made.

Crib mattresses should be extremely firm by nature so that there will be less danger of an infant suffocating, Karpathian said. Consumer Reports agrees, saying that the biggest mistake parents make in picking a mattress for their children is selecting “a mattress that’s comfortable for them.” And where a foam and petroleum made mattress doesn’t breathe, wool and natural-rubber moves perspiration and drool from an infant away from their body. That’s because wool naturally wicks away moisture and helps maintain a constant body temperature. An infant will sleep cool in the summer and warm in the winter without overheating. Wool also does not hold in heat.

Rory Karpathian, President of Beds by Design, with a mattress made for infants, pictured at his Rochester location, Thursday April 23, 2015. (Photo by: Vaughn Gurganian)

Rory Karpathian, President of Beds by Design, with a mattress made for infants, pictured at his Harbor Springs location, Thursday April 23, 2015. (Photo by: Vaughn Gurganian)

One of the many benefits of this fact is that a naturally-made mattress can help to prevent bed rashes on an infant’s skin.

“Wool maintains your body temperature which is just common sense,” Karpathian said.

Consumer Reports agrees that a foam mattress offers several drawbacks. According to the respected product testing publication, “the cheapest foam and innerspring mattresses have thin vinyl coverings and edgings that can tear, crack, and dry out over time.”

Beds by Design can make a customized, all-natural crib mattress for infants that have a lifetime guarantee in just two weeks on average at its Harbor Springs manufacturing and showroom facility. Each mattress is made to order than shipped to the customer eliminating the need stock mattresses in the store, and doesn’t wrap them in plastic as a way to maintain that level of integrity. The quality of such mattresses means that they can be kept within a family for many years for future infants.

Each Beds by Design mattress is purposely designed to relieve pressure from hip and shoulder areas, allowing the contours of a body to be properly supported. It allows your infant to feel like he or she is sleeping on a cloud without the threat of body impressions that will mar that mattress forever.

Rory Karpathian, President of Beds by Design, with a mattress made for infants, pictured at his Rochester location, Thursday April 23, 2015. (Photo by: Vaughn Gurganian)

Rory Karpathian, President of Beds by Design, with a mattress made for infants, pictured at his Rochester location, Thursday April 23, 2015. (Photo by: Vaughn Gurganian)

An all-natural crib mattress also makes for a perfect shower gift for a family, Karpathian said. The cost of the handmade, all-natural crib mattress starts at around $650. Special sizes and orders are also available. Mattresses for youth, teens and adults are also available at the Rochester location of Beds by Design and all are made with the same natural materials.

“The key is really to educate people about the differences,” Karpathian said.

Beds by Design is located at 111 W. 3rd Street in Rochester. It is open five days a week, 10:00 to 6:00 Tuesday through Friday and 10:00 to 5:00 on Saturday. Learn more by calling (248) 923-2153.

Sacramento Picnic Company Customizes Picnic Baskets with Locally Sourced Food and Drink

Sacramento Picnic Company Customizes Picnic Baskets with Locally Sourced Food and Drink

By John Q. Horn

One successful cancer battle is enough to render anyone grateful and humble, if not entirely spent and reinvented.

So when Sacramento’s James Williams relentlessly shook free after twice stiff-arming Hodgkin’s, his eyesight sharpened, especially his entrepreneurial vision.

And it started with, of all things, a picnic.

Williams and his wife of 20 years, Kate, were coming off a second bout with cancer when the two decided a park picnic was in order. While the two unwound around the picnic basket, Williams’ business model came into focus.

“We sat there for 2 ½ hours, completely relaxed,” he said. “It felt like a mini-vacation.”

It was that afternoon that Sacramento Picnic Company was born. The business is, as one would imagine, exactly as it sounds – a team of professionals dedicated to hand-crafting and renting fully loaded, high-quality picnic baskets stuffed with locally grown culinary delights. Many picnic basket menu items rival what one would find in the most discerning dining rooms.

“From there we got our ducks in a row, started sending friends on picnics and started doing test runs,” he said.

Williams has taken a brilliant concept – the simplistically wholesome, blissful tranquility of an outdoor picnic – rendering it easily accessible to picnic-goers, while supporting local farmers, growers and foodsmiths. Imagine yourself, spread out on the cool grass with your favorite person, open bottle of wine, noshing on everything from smoked trout to local meats and cheese, to fresh salads and decadent desserts. And you never had to lift a finger to make it happen.

James Williams Photo

James Williams, Owner of Sacramento Picnic Company

Following some positive feedback through the social network – mainly Twitter and Facebook – the Sacramento Picnic Company became whole.

A picnic is pleasant. It is an enjoyable event that typically includes nice weather, fresh air, great company and some delicious food, while relaxing in a state of leisure and dining al fresco. However, it doesn’t appear that the average picnic occurs as often as folks would like. Life gets in the way of such pampering. It’s not until we see two other people in the park enjoying a picnic lunch that we think, “Hey, we should do that.”

And it’s easy to see why the concept of picnicking easily goes from top-of-mind to “next time, maybe” with the swiftness. On paper, it sounds great. But the legwork can be daunting and time-consuming. First, dig up a basket. How many people have a legit picnic basket on their property? We guess that it’s not very many.

It’s then to the grocery store for food, wine and anything else that makes the meal complete. Between prepping, packing and finding a comfortably quiet locale, well, one can get burned out before spreading out that checkered blanket on the clover.

The Sacramento Picnic Company takes care of it – all of it. And it does so with a beautiful attention to detail, palate and community.

The Sacramento Picnic Company is definitely a niche business, providing a very specialized service. Communities strengthen with unified and diverse business landscapes, according to  Peter Tateishi, president and CEO of the Sacramento Metro Chamber of Commerce.

“Small businesses are a critical economic driver to our region’s growing economy and businesses like the Sacramento Picnic Company, that are unique to the region, help build upon the economic momentum we are seeing in Sacramento,” Tateishi said.

From farm to fork

For Williams, the operation is simple but comprehensive. Diners select between one of four themed baskets (more themes are forthcoming), which include real plates, silverware, sparkling water and food. The latter is a particular point of pride for Williams, as he maintains that all ingredients be as locally sourced as possible. Sacramento-area farmers, bakers and foodies all play a role in the from-the-farm-to-the-fork commitment.

“There are more and more people who want to get away from mass produced food,” Williams said. “Sacramento has a great farmers market. When you taste it, it’s so much better.”

And that is difficult against which to argue, as the basket options and menu therein are smartly curated with not just locally grown goods, but toothsome ones as well.

“We load up the baskets with four courses,” Williams said. “The absolute last thing I wanted to do was to put a sandwich and a bag of chips in them.”

Inspired by the progressive culinary atmosphere in and around Sacramento, as well as the proximity of popular wineries, Williams’ basket options are impressively well thought out. Theme baskets include:

  • The Italia Basket – The company’s most popular, it includes prosciutto-wrapped asparagus, fresh caprese salad, cremini mushrooms with white truffle and cannoli.
  • Summer Basket – Smoked trout with farro and summer vegetable salad, charcuterie and dark chocolate mousse.
  • Wine Tour Basket – Smoked salmon and chipotle deviled eggs with California caviar, couscous and grilled vegetable salad, smoked grass-fed beef and chocolate-dipped strawberries. And,
  • Southern Basket – Bread and butter pickles, baby potato salad with Applewood smoked lardons, muffaleta sandwich and banana pudding.

Basket costs range from $69 to $99. The baskets, custom-built with two handles and wicker by the Peterboro Basket Company in New Hampshire, stay with the customer for 24 hours before being returned to designated drop-off and pick-up locations, which for now include area wineries. Williams said a more comprehensive pick-up grid, including an online system, is presently in the works.

Baskets are available on Saturdays and Sundays only, with greater availability coming soon. For more information, visit the Sacramento Picnic Company on Facebook.

Sacramento Picnic Company
James Williams
916.477.8269
sacpicnics@gmail.com

 

‘Doctor’ Fixes Bodies With Bikes

‘Doctor’ Fixes Bodies With Bikes

By HONEY MURRAY
Local Business News

Randy Martin never considered going to medical school, but every day, for the past 26 years, he has donned crisp, blue surgical scrubs, driven his white van with ambulance strobe flashers and helped make hundreds of people of all ages feel healthier and happier as the owner of The Bicycle Doctor in Hazel Park.

In 1989, after years of working in Detroit area bike shops, Martin bought a van and started his own business, becoming the Bicycle Doctor, repairing bikes throughout Oakland County.

“I realized it was a great way to help families right in their own driveways,” Martin said. “Customers make appointments and, unlike the family doctor, I never keep them waiting.”

“I arrive with my ambulance lights flashing, ready with my black medical bag and stethoscope, which is a modified tire gauge. And any repair I can make in the shop, I can easily do from the van, too.”

Tools for bikes

The “Hospital Gift Shop”

Martin, 53, purchased the Continental Bike Shop shop on John R. in 1996. The recently-renamed store boasts an Emergency Room (in-house service department), a Hospital Gift Shop (parts and accessories) and a Neonatal Unit (new bicycles).

There are brands and styles of bicycles for every type of rider, including Bianchi, Giant, KHS, Electra, Lynskey and Waterford.

The Bicycle Doctor carries kids’ bikes, road bikes, tourist bikes, hybrids, cruisers, mountain bikes, flat-bar road bikes, adult tricycles and dual-sport bikes.

“You really have to know what you’re actually going to use the bike for,” Martin said. “We don’t oversell you. We try to listen to your needs and fill those needs properly.”

Martin’s business philosophy also includes, in addition to making a little bit of money to live on, being fair and helpful — and having fun.

“What’s fun for me,” Martin explained, “is seeing a kid getting on his first bicycle or an 80-year-old stopping in to tell me about his rides and that he feels like a kid again. That’s what makes it fun for me.”

The "Neonatal Unit"

The “Neonatal Unit”

The Bicycle Doctor also provides many opportunities for customers to have fun, in the store and on the road.

“On Wednesday evenings when the weather is good and above 60 degrees, we have what we call casual or slow-roll rides,” Martin said. “We ride in the area from 6:30 until 8 p.m., and then we go to dinner together. It’s a very relaxed way to ride with a group, get exercise and enjoy the local scenery.

“On Friday nights we have a higher-paced road bike ride into Detroit, and we find a different, unique place to eat there. Since we ride until 10:30 or 11 p.m., all bikes on these Friday night rides must have the proper safety lights.”

When the weather is not favorable for riding, The Bicycle Doctor shows in-store movies on Friday evenings and holds trainer classes on Wednesday evenings.A trainer is a  stand that the bike is attached to, allowing for riding or training in place.

The Bicycle Doctor also offers basic and advanced maintenance classes, and personal fittings are available for every bike that is purchased.

Tire repair area“In addition to finding the right frame size for you,” Martin said. “We position the seat, brake levers, handlebars and shifters — all to make sure that you are comfortable and feel safely in control. This is something that department stores don’t do. A bike from a department store might last a season. From a store like ours, and when serviced, they can last for years and even maintain great resale value!”

One of The Bicycle Doctor’s most memorable fittings was from a married couple who wanted to incorporate bicycling into their weight-loss program.

“They each purchased an Electra Townie, a fun and easy bike to ride with wide tires and a plush saddle,” Martin said. “Several months later, the woman came into the store, and I didn’t recognize her. She had lost 150 pounds. Her husband had lost 80 pounds. Bikes can be a lifestyle changer.”

The March 16, 2014 issue of Health and Wellness Digest listed a number of ways that cycling improves health. One benefit listed is that cycling is one of the easiest ways to exercise since it can be done almost anywhere and at any time, with little risk of physical — or financial — strain.

The article explains that, though cycling strengthens leg muscles, burns calories, builds stamina and improves coordination, it also greatly improves the mobility of hip and knee joints and increases cardiovascular fitness (by 3 to 7 percent for those who bike daily) and reduces stress.

In addition to overall heath, the team at The Bicycle Doctor is very concerned about the obesity of today’s kids — as well as adults.

“I love it when parents come in to buy for their kids. This Christmas, a family bought bikes for their four children, ages six through 11 “It’s a fantastic way for kids to feel great and keep in shape – and a real stress reliever for all ages!”

In addition to providing opportunities for fitness and recreation, a bicycle can be a very economical and pleasant mode of transportation, and one that does not have a negative effect on the environment.

According to the 2009 National Household Travel Survey, 40 percent of daily trips are shorter than two miles. The survey also states that one in 12 households does not have an automobile, and 13 percent of people 15 years and older do not drive.

Ferndale mom Kristi Soave smiled as she related her visit to The Bicycle Doctor.

“I took my daughter, Stephania, and her bike to see The Bicycle Doctor because the bike had a broken brake lever,” Soave said.  “Randy was dressed in scrubs and remarked on the bike’s ‘broken arm.’”  ‘Yes,’ I agreed, and then I pointed to a disconnected cable. ‘And a torn ligament, also.’ “

“We keep the bikes rolling, for basic transportation, for health, and for pleasure,” Martin said. “We keep records on all of our ‘patients,’ the bikes we take care of.   One of the things that sets us apart is that we test ride everything we repair; when it’s fixed, it’s really fixed.   Whether I’ve made a house call or the ‘patient’ has been brought to our shop on John R., the Bicycle Doctor is always in.”

The Bicycle Doctor
248.584.3060
Doc@thebicycledoctors.com
24436 John R. Road
Hazel Park, MI 48030

 

Nicole, 16, of Waterford, was directly helped by Suite Dreams

Nicole, 16, of Waterford, was directly helped by The Suite Dreams Project.
Photographer: Vaughn Gurganian

Suite Dreams Project gets big lift from local mattress donation

(L-R: Lauren Tonne, Kris Appleby, Rory Karpathian and Kay Ponicall; photographer: Vaughn Gurganian)

 
By MIKE SCOTT
Local Business News

Kay Ponicall and Kris Appleby can’t help but come to tears when they think of hundreds of kids, their non-profit The Suite Dreams Project have helped since being established in 2001.
But it is that emotion that has helped The Suite Dreams Project to thrive. The organization provides children with various medical challenges a custom-designed bedroom created to meet their specific needs, tastes and preferences – all at no charge to their family.

Think of “Extreme Home Makeover,” only focused on a child with special needs throughout not just southeastern Michigan, but the entire state of Michigan. That child will describe their dream bedroom and Ponicall and Appleby work their magic – and the magic of their vast array of volunteers – to make it happen.

“You see the courage that these children have. And you see what their parents are going through and what we’re just trying to do is create a healing environment,” said Appleby, a Bloomfield Hills resident.

“For these kids it is a space that gives them a voice,” said Ponicall, who is also a Bloomfield Hills resident.

“Many of them are spending most of their time in their bedrooms and in their own beds so it’s not just their refuge. It is really where they spend most of their time. We want to do something to help add a layer of peace for them and their families.”

The children who have been helped by The Suite Dreams Project, such as 16-year-old Waterford resident Nicole whose challenge is spina bifida, are forced to deal with a range of serious illnesses such as cancer and neurological diseases that have a direct impact on quality of life. The rooms can be designed to help address the need for certain medicines that is required. One of the specific needs that the organization has is mattresses for children’s beds that are comfortable and high-quality.

Nicole, 16, of Waterford, was directly helped by Suite Dreams

Nicole, 16, of Waterford, was directly helped by The Suite Dreams Project.
Photographer: Vaughn Gurganian

That’s where Rory Karpathain and his team at Rochester’s Beds by Design come in. As owner of the Beds by Design location that just opened this July in Rochester, Karpathian was looking to work with a local charity that supported children’s needs given his recent entry into the community. Since Beds by Design handcrafts mattresses made of natural fibers in northern Michigan, they are ideal for children with special needs. After Karpathian heard about Nicole’s needs, he offered to make and donate a perfect mattress for her.

“The thought of Nicole getting a better night’s sleep every night felt so good that I wanted to do more,” Karpathian said.

He added that now through the end of the month, any purchase made from Beds by Design’s master bed collection at its Rochester location will result in a twin mattress being donated for a child helped by The Suite Dreams Project.

Families and individuals are referred to The Suite Dreams Project by area hospitals such as Children’s Hospital of Michigan in Detroit and C.S. Mott Children’s Hospital in Ann Arbor. Social workers and physical therapists are also great resources for Ponicall and Appleby to help identify families and children that have specific needs.

Besides Ponicall and Appleby, the real heroes are the volunteers: those that volunteer supplies and their know-how to projects; and those that donate their time. There are a large group of committee members who have been a part of the organization since its inception. In addition there are artists and designers; skilled trades people in such areas as plumbing, electrical work, and more; and those that can help with transporting goods and items to the sites where new magical bedrooms are created within a period of weeks, not months or years. Their assistance has been invaluable.

Furthermore it includes generous business owners like Karpathian willing to pitch in.

“If you are handy with some tools and around a house we could really use you,” Appleby said. “I mean we really rely on these people and their skills because we would be lost without them.”
Since The Suite Dreams Project has just one employee, project coordinator Lauren Tonne of Shelby Township, (Ponicall and Appleby don’t take salaries) it has virtually no overhead, and practically all donations go directly to families in need. And in the end it is that need that keeps the two mothers of a combined six kids going with this organization.

“We do it because it makes a difference. It’s more than just the physical ability to make a room look pretty. The redesigned bedrooms make the kids feel special. And the parents and the family need that,” Ponicall said.

Often, The Suite Dreams Project will also provide some design services for siblings of sick children, who often may feel left out because so much of their parents’ attention is directed toward the child with special needs, Ponicall said.

“We started this because we wanted to set an example for our own kids and it has just grown and grown,” she said. “Now our kids are in high school or older and they are still involved. It has become this family effort, not just of our family but those who have played such a major role over the years.”

For more information on The Suite Dreams Project, visit suitedreamsproject.org. To learn more about the twin mattress donation promotion being held by Beds by Design, call 248-923-2153 or visit bedsbydesignmi.com.

 

 

Photographer/Videographer: Vaughn Gurganian.

 

Short Story

Suite Dreams Project gets big lift from local mattress donation

An agency that provides children with various medical challenges a custom-designed bedroom created to meet their specific needs is getting a boost from a local mattress maker.

The non-profit, Rochester-based Suite Dreams has helped hundreds of children in Southeastern Michigan at no cost.

“For these kids it is a space that gives them a voice,” said Suite Dreams’ Kay Ponicall.

“Many of them are spending most of their time in their bedrooms and in their own beds so it’s not just their refuge. It is really where they spend most of their time. We want to do something to help add a layer of peace for them and their families,” Ponicall said.

Beds by Design, which just opened a Rochester location in July, is working with the agency by donating mattresses. Now through the end of the month BBD is donating a twin mattress to Suite Dreams for every mattress sale it makes. BBD handcrafts mattresses that are ideal for children with special needs, according to BBD owner Rory Karpathian.

After Karpathian heard about Nicole’s needs, he offered to make and donate a perfect mattress for her.

“The thought of Nicole getting a better night’s sleep every night felt so good that I wanted to do more,” Karpathian said.

For more information on The Suite Dreams Project, visit suitedreamsproject.org. To learn more about the twin mattress donation promotion being held by Beds by Design, call 248-923-2153 or visit bedsbydesignmi.com.

 

Brief

Suite Dreams Project gets big lift from local mattress donation

An agency that provides children with various medical challenges a custom-designed bedroom created to meet their specific needs is getting a boost from a local mattress maker. The non-profit, Rochester-based Suite Dreams has helped hundreds of children in Southeastern Michigan at no cost.

Beds by Design, which just opened a Rochester location in July, is working with the agency by donating mattresses. Now through the end of the month BBD is donating a twin mattress to Suite Dreams for every mattress sale it makes. BBD handcrafts mattresses that are ideal for children with special needs, according to BBD owner Rory Karpathian.

For more information on The Suite Dreams Project, visit suitedreamsproject.org. To learn more about the twin mattress donation promotion being held by Beds by Design, call 248-923-2153 or visit bedsbydesignmi.com.

 

Michigan Mattress Manufacturer Opens Store in Downtown Rochester

Michigan Mattress Manufacturer Opens Store in Downtown Rochester

Michigan Mattress Manufacturer Opens Store in Downtown Rochester

By GLENN GILBERT
Editor, Local Business News.net

Rory Karpathian was at the top of his game but something didn’t feel right. He was a highly successful executive making a six-figure income in the mattress industry, and his services were in demand.

“I actually had a great job,” Karpathian, 53, recalls. “I had worked for all the major companies. But I just got sick of the changes in the industry.

Rory Karpathian, owner of Beds by Design

Rory Karpathian, owner of Beds by Design

“You just saw so many changes that really bothered me. Everything was planned for obsolescence. It used to be you bought a mattress and they never wore out. You’re lucky to get three years out of a mattress anymore. “They’re all foam, they’re all synthetic. Nothing is natural anymore. Everything is petroleum-based,” said Karpathian, who has worked in the industry for 30 years. Karpathian felt he could do better. He wanted to take a step backward and make something he could feel good about.

So in 2005 he bought and renovated an old 12,000-square-foot facility at 8643 M 119 in Harbor Springs, a resort area that sits on Lake Michigan, and started making high-end mattresses using a process he believed in. He named the company Beds by Design.

Today its five employees are producing nearly 800 mattresses a year and Beds by Design has just opened a new retail outlet with three employees at 111 W. 3rd St. in Rochester, Mich.

Karpathian said that what’s different about his handmade mattresses is that they rely on old-fashioned box springs, natural materials — wool, cotton and natural latex and very little foam. Each two-sided mattress is custom made for the customer. Prices range from about $1,000 to $4,500 for standard sizes.

Beds by Design also custom makes bedding for boats. The “older generation remembers when this kind of stuff was around,” Karpathian said. “I didn’t invent this. I just brought back all the old-school stuff. I wanted to go back to the healthy way of sleeping and build something that lasts, something I felt good about .”

The mattress industry has seen significant consolidation and contraction in the past decade and the number of small, independent manufacturers — once the bedrock of the industry — has declined, according to a report in Bed Times, a publication that covers the sleep industry.

Beds by Design offers a lifetime warranty. A sign in front of the Harbor Springs location says it is the last bed you will ever need to buy. That caught the attention of David Marvin, vice president and chief operating officer of Stafford’s, which operates three lodging facilities in northern Michigan.

Marvin walked into the store on a day when he needed a replacement bed in a hurry. Karpathian and his crew dropped what they were doing to meet the need in two days. It was the beginning of a lasting relationship between the two companies.

“We saw the way he made his mattresses,” Marvin said. “His mattresses cost quite a bit more than ours,” Marvin said, but with the lifetime warranty and no need to keep replacing beds, buying from Beds by Design made sense, Marvin said. Marvin said Stafford’s had been replacing beds about every five years.

Worker at Beds by Design

Worker at Beds by Design

Beds by Design now furnishes mattresses for all of the Stafford locations. “We put our name on it,” Marvin said of the beds made for Stafford’s. Stafford’s calls it the Pineapple bed — actually it is Beds by Design’s Moonbeam model.

“The guests responded to it. We can get more money for a guest room. It’s one more amenity for our properties,” Marvin said. “Almost half of the time you spend in a hotel room you’re spending in a bed,” Marvin notes.

Many of Karpathian’s customers have been guests at Stafford’s and want a similar mattress of their own. Marvin said Stafford’s now has an interest in the survival of Karpathian’s business.

“We need him to be around.” That suits Karpathian well. He wants to eventually open three more stores in Chicago, Indianapolis and Naples, Fla.

Karpathian said his typical customer is 50 years old or older, and usually wealthy. Seventy percent of his customers “have bad backs, bad hips, bad shoulders,” Karpathian said.

Beds by Design showroom/workshop in Harbor Springs, Mich.

Beds by Design showroom/workshop in Harbor Springs, Mich.

“People expect our mattresses to cost $20,000 to $30,000” and his audience could probably afford that. Typically, he said his customers might live in Birmingham, a wealthy community in Michigan’s Oakland County, have a summer home in Petoskey or Harbor Springs in Northern Michigan and a winter home in Naples. The health issue could provide a niche for bed makers as the Baby Boom generation matures. Getting a good night’s sleep depends on factors such as comfort, stress level, room temperature, but the first essential is a good mattress, according to the Sleep Disorders Center of WebMD.

“If you wake up in the morning and have some low back pain and can stretch and get rid of it in 15 or 30 minutes, that means you’re on an inappropriate mattress for you,” sleep specialist Michael Breus states on the WebMD web site. “The right mattress, on the other hand, is one on which you feel no pressure, almost like you’re floating in air,” Breus said.

Stafford’s Marvin was experiencing back problems himself and Beds by Design customized a bed for him and his wife. The company built him “a left-and right, his and hers bed. And I’ve never slept better,” Marvin said.

Karpathian said local chiropractors send their patients to him and want him to set up a booth at their conventions. Karpathian said launching out on his own “was a dream of mine five or six years before I started this company. I just had something driving me to do it. “There’s nothing like this on the planet. I’ll stick by that.”

Beds by Design is reachable by phone at 248-923-2153 in Rochester and at 231-347-0696 in Harbor Springs.