“What’s so great about being in Birmingham,” Knight says, “is we have that built-in audience! With eye-catching displays, we razzle-dazzle and delight customers going by. For example, they see our renowned chenille scarves creatively displayed in our Thanksgiving-themed window, and we’ll sell seven in an afternoon!”

“We’re not mandated by a mall, so get ready! For us, it’s lights! Trees! And a festive destination for local holiday shoppers.”