The Local Business News
Guarantee Challenge
Please read more about our program, then fill out the form below to share your story with us!
Share your story with us!
[contact-form-7 id=”229″ title=”Contact form 1″]
Small Business Marketing
At Local Business News (LBN) we create newsworthy content on America’s local businesses and then use it for public relations and social networking.
Editorial
We believe that articles created by journalist have more success in the marketplace than articles created by public relations writers. Glenn Gilbert, the LBN Executive Editor is the former Executive Editor of the Oakland Press, Michigan’s third largest newspaper. The editorial department will determine the newsworthiness of each business’ event, editorial’s approval is the first step in the LBN program.
Public Relations
Media attention has such a positive effect on businesses that every opportunity to obtain coverage should be made. LBN is a website that features newsworthy articles of local businesses, the articles (including pictures and/or video) are pitched to the local media as a print/post/mobile-ready link in a press release. The article is then launched on social networks and shared through links back to the business.
The 100% Guarantee
The LBN staff will choose 10 businesses in each city (Metro Detroit, Chicago and Sacramento) with the best newsworthy happenings in April and May to participate in the LBN Public Relations Program. The participating businesses are not asked to pay the participation fee until after the campaign is completed and the business owner is 100% satisfied with the response.
Here are a few of our articles…
Zo’s Good Burger
Hussein Olabi, owner of Zo’s Good Burger in Royal Oak, a new location, stopped by to tell us about this fast casual burger restaurant, featuring halal beef. Each burger is customizable, but also unique in toppings and bread choice. For example, the good burger is on a pretzel bun and includes cheese sticks, American cheese, onion rings and good burger sauce. You can also get a black bean burger, hand-battered chicken sandwiches, wraps, loaded fries, shakes and more. Zo’s is celebrating its tenth anniversary this year, and Royal Oak is the seventh location in metro Detroit.
Story with Ads
Zach Achatz of Achatz Handmade Pie Company told Local Business News about the family business’s eight pie shops, including one in Troy, along with pies available fresh or frozen at retail stores like Busch’s. One thing we learned is that Achatz provides beautifully wrapped individual pies for weddings and other events. Look for fall seasonal flavors coming soon!
Ray’s Ice Cream
Jason Edelston, the new owner of Rays’ Ice Cream in Royal Oak since summer 2022, told Local Business News about the new flavors available at Ray’s, the shop’s expansion into more grocery stores, its vegan offerings and how Ray’s has lasted as a creamery and parlor for more than 65 years.
Dolcetto Cheese
Local Business News caught up with Lindsay Kennedy, owner of Dolcetto Cheese & Specialty Goods in downtown Farmington (formerly, The Cheese Lady) since September 2022. Kennedy spoke about her “food is life” philosophy, her new artists’ lines and wines, wine and cheese tastings, and why you can now purchase alligator tail at Dolcetto.