A Great First Year in Downtown Birmingham for St. Croix
So it wasn’t a big surprise to see the Nelsons follow them a year ago, when the men’s clothing store made its move from the Somerset Collection in Troy to the streets of downtown Birmingham.
“They have good service, and (merchandise) is good quality,” Bob Nelson said. “If they don’t have what you want, they’ll find it. The service is fantastic.”
Apparently, the Nelsons aren’t the only ones who think so. According to general manager Victoria Knight, foot traffic has doubled what it was at the mall, and many customers have followed the store to its new location (268 W. Maple).
The resulting big business solidifies the thinking of making the move a year ago, following 24 successful years at Somerset.
“We found Birmingham and realized Birmingham was ‘the’ place,” she added. “A year later, we (believe) we made the right decision.”
More than 80 percent of the store is U.S-made. Coats, pants, shirts, belts and other clothing items can be found in abundance.
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It’s a change that has convinced everyone at St. Croix the move was timed perfectly.
“It’s the best move we’ve ever made,” said Mike Hill, Knight’s assistant, who has worked at St. Croix for 11 years. “We’re more of a destination location. The guys are more comfortable shopping here.”
“The wives used to come shopping at Somerset and now we see the husbands shopping in Birmingham,” she pointed out. “Most men have expressed to us … they want a small, intimate boutique shop like ours.”
The other thing the new location has given them for the last year is more creative freedom. Knight said she’s got more room to create in her windows – and within the shop – than she had in Troy.
As the store celebrated with customers new and old, including cupcakes for the occasion, Knight couldn’t have been happier about the move.
“We love Birmingham, we love the community,” she said. “Everything about Birmingham is what they say … small community, everyone works together and it’s just a great place.”