Zelma Gottlieb is always on call.

“I can always tell how my day is going by how many calls I get at 9 a.m.,” she said. “I rarely let a call go to voicemail.”

Gottlieb is a one-woman show at Zelma Travels. She organizes group tours to places as close as Stratford, Ontario, and Traverse City, to as far as Italy, France and across Europe.

“Our Italy trips are very beautiful. We do the Cinque Terre, Amalfi Coast, we also go to the buffalo farm in Paestum,” Gottlieb explains.