Sonic Alert in Troy: Keeping You Safe, Entertained, Aware – and Awakened
Lois Leoni of Sterling Heights had been looking forward to spending a girls’ getaway weekend this summer with her grown daughter at their family’s favorite vacation spot on Lake Huron.
“But I was worried about my husband, Jim, being home without me,” Leoni said. “Even with hearing aids, when a cold or allergy flares up, he can’t hear the dog barking, the doorbell, the phone, or even the smoke detector.”
“Luckily, a friend of mine had read about Sonic Alert in Troy, and how they donated special, super-strong alarm clocks (with bed shakers!) to high school kids who had a hard time waking up,” she added. “When we contacted Sonic Alert, we learned about lots of awesome products they had for us and our home.”
“Needless to say,” Leoni laughed, “my daughter was happy to get Jim a Sonic Boom alarm clock for Father’s Day, and I am purchasing a HomeAware unit for our house and for up north.”
Thomas Zimmer, Sonic Alert’s sales and marketing coordinator, explained some of HomeAware’s many uses and functions during a demonstration at their office in Troy.
“This system has become so popular with all age groups,” Zimmer said. “Even though it is a multi-tier alerting system, it is simple to set up and operate. HomeAware is the first complete home system to use transmitters and receivers to alert you to baby cries, the doorbell, home alarms, phone calls, carbon monoxide and smoke detector alarms, weather radio announcements, clock alarms, kitchen timers, cellphone notifications and texts – and more.
A mobile phone app provides even more uses and features.
Sonic Alert was founded by Adam Kollin, who tried to help his grandmother, in her Pontiac home, be aware of visitors at the door and other safety issues.
“In an age of rotary phones,” Zimmer explained, “Adam used his knowledge as a ham radio operator to create, with wires run throughout the floor, a flashing pattern built on Morse code as an alerting system.”
“One of the products I use a lot,” shared Zimmer, “is the TV Listener. I can wear it working around here, and listen to a TV show that’s on in another room. Our products are great for so many uses. Like the ‘Transformers’ in the movies, they’re ‘more than meets the eye.’
Maryland resident Joan Langan said she “loves” her Sonic Alert alarm clocks.
“I started with the smaller one and liked it so well I got the big one,” Langan said. “My grandson was having trouble waking up for high school, so I gave him my small one. He turns it to its loudest sound and he has no trouble now waking up and being to school on time. The super shaker that you put under your pillow connecting to the clock is fun, too.”
“It’s easy to understand why, when our president, Bryan Bartneck, goes to graduation or family parties,” Zimmer said, smiling, “he is swarmed by starry-eyed young people who say, ‘You’re the Sonic Bomb alarm clock guy.’”
Zimmer, who grew up with a family of engineers and innovators, pointed out the company is “continually expanding ideas” and is “extremely conscious of making sure our customers have lifelines to the products and services they need.”
”’What is the customer looking for?’ our founder always asks,” Zimmer said. “We have new and exciting developments, a depth of knowledge and history, and a commitment to changing the lives of people, communities and families. It’s an incredible journey.”