Celebrating 75 years of excellence, Crane Optical proudly carries on the legacy of founder Dr. Leonard Crane, who established the business in Ferndale in 1949. Lee Laster spoke to us about how Crane offers a personalized, stress-free experience dedicated to helping patients find the perfect, properly fitting frames. Each pair is thoughtfully hand-selected, prioritizing quality manufacturing and durability to ensure long-lasting satisfaction.

Erin Cambron, co-owner of Love & Other Books, is dedicated to running a romance-genre focused bookstore while also nurturing a vibrant community of book lovers. Literary enthusiasts are invited to immerse themselves in the shop’s cozy, inviting atmosphere by joining one of its engaging book clubs. Beyond that, the shop hosts exciting author signings, providing readers with an opportunity to connect with writers personally, gain insight into their creative inspirations, and have their books signed.

Founded by Tiffany Best and her husband, Chris, The Rust Belt Market in Ferndale, MI, is a vibrant artisan marketplace. Inspired by local art fairs, it features a diverse array of local vendors offering high quality handmade goods, art, and vintage items. Since its opening, the market has become a hub for the creative community, providing a unique shopping experience with a focus on supporting small businesses. The Rust Belt Market also includes a bar, offering craft cocktails and a cozy atmosphere, and frequently hosts special events.