Allison Kendzorski’s journey as a seamstress has led her to become the proprietor of Hook & Eye, located on 9 Mile in Downtown Ferndale. Specializing in bridal wear, Allison’s passion for gowns and dresses is matched by her dedication to understanding her diverse clientele, ensuring each gown tells a unique story.

Outside of the bustling wedding season, Hook & Eye welcomes appointments for all types of alteration needs. Additionally, for those captivated by vintage charm, the shop invites exploration during store hours, boasting a curated selection of timeless dresses and locally-crafted jewelry.

At Not Sorry Goods, in downtown Ferndale, co-founders Dy-Min Johnson and Jess Minnick turn pre-loved garments found at thrift stores into bold statements, promoting authenticity and eco-consciousness. Their journey from kickboxing buddies to entrepreneurs embodies the brand’s ethos: Never apologize for being yourself! The shop also features upcycled garments from local Detroit-area artists. Be sure to check them out on Facebook and Instagram so you keep in the loop for when they host their next shopping in-store event! 

What started as an online-only retailer for cloth diapers when their first son was born is now Michigan’s largest baby store. And while Emily and John Murray no longer sell cloth diapers, their Modern Natural Baby store in downtown Ferndale has everything you could possibly need for infants through age 5. Customers can use a personalized checklist for setting up the nursery as well as a baby registry and gift wrapping services. Modern Natural Baby carries everything from cribs, gliders, strollers and nursery décor to toys, clothing, car seats, books and the largest selection of Jellycats. With safety as the #1 priority for Modern Natural Baby, any car seat purchased through the store will be installed by a certified Child Passenger Safety Technician. And sports fans, Modern Natural Baby even carries Detroit Lions swag for the whole family. www.modernnaturalbaby.com.