By Guy Williams, Publisher of LBN
At Local Business News (LBN), the featured businesses and healthcare providers are not charged a fee to be covered by us. We share their article with the local media, who are typically happy to receive a quality story that is publishing-ready at no cost to them.
They are not required to buy advertising, in fact, we don’t sell advertising in that way, we simply report their newsworthy events. What we sell at LBN are sponsorships to corporate brands that have products or services that local businesses or healthcare providers sell or prescribe to their customers or patients.
Everyone benefits from this arrangement, the business gets a journalistically created article that they can post on their website and social networks where potential customers and patients can get a better feel for who they are and what they do.
The sponsor receives exposure to the business’ current customers and to the viewers of their websites and social networks that are looking for a local service or product. This participation conveys the corporate brand’s support and connection to the local business.
What we cover:
Our editorial staff and freelancers are journalists with extensive experience in newspaper reporting and editing. We use the same criteria for our stories as a newspaper would for theirs, focusing on the newsworthiness of each event.
How newsworthy something may be is determined by asking a simple question; “is this of benefit to the reader.” So, blow-out sales, reduced prices or mid-night madness sales are not the types of things we cover, this is the difference between news and advertising.
We look for grand openings, expansions or new locations, business anniversaries, additional staff, new equipment or a new owner of an existing business. There are many events that are considered newsworthy, the best thing business owners or doctors can do is email a brief description of your event to; firstname.lastname@example.org and we will respond with interest or a reason why we don’t feel it’s a newsworthy story.
We’re creating an LBN series for; eye care, pet care, home design, auto care and a variety of other local business and healthcare categories. The LBN Oral Care Series launching in March, features dentists and orthodontists. A sponsor, the maker of toothpaste, dental floss or other oral care related products would sign an agreement for LBN to create articles in as many markets as they are interested in reaching.