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Ray’s Ice Cream, Selling Happiness for 60 Years!

Ray’s Ice Cream, Selling Happiness for 60 Years!

Tom Stevens, Owner of Ray’s Ice Cream

Wilma Andrews has never missed an Andrews family reunion. Even after moving from Berkley to Denver, her entire year’s schedule is arranged so that she is free to travel and to spend a week socializing with kids, grandkids, siblings, cousins, nieces, nephews and friends and attend a huge reunion picnic at Lake St. Clair Metropark.

But to Andrews, just as important during her yearly visit as that picnic, is at least one visit to Ray’s Ice Cream on Coolidge in Royal Oak.

“Ray’s has been part of my life for as long as I can remember,” Andrews says. “When my four children were young and we’d be going somewhere as a family, if we drove anywhere near Ray’s, the kids would laugh and chant, ‘Ray’s ICE cream! Ray’s ICE cream!’ And we usually did end up stopping there for cones, sodas and sundaes.”

“My grandfather, Raymond Stevens, opened Ray’s Ice Cream in 1958,” says third-generation owner, Tom Stevens, “and ran it with my dad, Dale Stevens, and my grandmother, Bernice.”

“My grandfather had worked at Mints Dairy and loved the business. When the dairy closed, my grandfather decided to open a facility to manufacture ice cream. He found some affordable property on Coolidge and built the building where we continue to operate.”

“My grandfather was only planning to be a wholesaler,” explains Tom, “but my grandmother wanted to also have an ice cream parlor. Ray found a diner closing in Detroit and bought the countertops for our soda fountain area, and the fountain became half of the business! I wish my Grandma was here to see it!”

“I fell in love with the place,” he says.

And now a fourth generation is being trained to take over and continue the business.

Tom’s nephew Tommy Shimshock, with a civil engineering degree from Purdue University, has worked at Ray’s since 2004 and is the production manager though, he says, smiling, “My title depends on the day.”

Nephew and production manager Tom Shimshock with co-worker Liam O’Brien

On this day, he and co-worker Liam O’Brien and Tom’s nephew, Stephen Shimshock (who has a double-business degree), will be making their vanilla ice cream.

“It happens to be my favorite flavor,” Tom says.

“Nowadays,’’ explains Tom, “the vanilla is like liquid gold. The supplier won’t even ship it anymore. We have to pick it up.”

Each ten-gallon batch uses two-to-three ounces of the precious, pure vanilla, and all of the ice creams are slow-churned to make.

“The equipment is new,” Tommy says. “But the ice cream is made the old-school way. It’s a slow process.”

In spite of the time-consuming production, Ray’s Ice Cream can create 2000 gallons of ice cream per week.

Half gallons of the ice cream can be bought at many area grocery stores, including: Hollywood Market, Holiday Market, Nino Salvaggio’s, Papa Joe’s, and Westborn Market on Woodward. The ice cream at Ray’s Ice Cream can also be hand-packed for take-out sale, and many popular flavors are available freshly packaged.

Ray’s Ice Cream also makes special orders of novelty, molded cordial and ice cream designs for parties, showers and other celebrations and holidays, with many photos of these creations on their website.

Tom’s daughter, Jenna Stevens, who has an art degree – and a love for her father’s business – schedules the many counter helpers who keep the lines of customers moving on hot, summer nights.

Bryce Everly, a pre-med student at the University of Michigan, has worked at Ray’s Ice Cream for three summers, and he enjoys the regular customers and making their orders just the way they like them.

“We get all sorts of great regulars every day,” Bryce says. “One gets a chocolate shake, light on the chocolate; another gets a vanilla shake; another gets a hot fudge sundae but with different types of ice cream each time.”

“And the weird thing is,” he adds, “most of our regulars are normal weight, even coming here daily!”

“All of our customers, and staff, are amazing,” Tom Stevens says. “I’m very excited to be continuing such a great business with another generation of its founding family.”

Ray’s Ice Cream
4233 Coolidge Highway
Royal Oak, MI  48073

Main Street Eye Care: Neighborhood Optometry for Every Family Member

Main Street Eye Care: Neighborhood Optometry for Every Family Member

Dr. Ray Salerno

Carol Medford smiles as she recalls the time when, at the age of 46, her vision began to change.

“All of a sudden, the print of my morning newspaper was blurry. I found myself squinting and, of course, positioning the paper further and further from my eyes, but my arms are only so long!” she laughs.

“I’d always gotten regular eye exams and had contacts for nearsightedness, but I’d just moved to the Royal Oak area and did not yet have an eye doctor. My dad suggested I visit his optometrist, Dr. Ray Salerno.”

“When I went for my first visit, I felt like I was seeing an old friend,” Medford says. “When I shared with Dr. Salerno that I liked my contacts and didn’t want to have to fuss with reading glasses – because caring for three toddler grandchildren kept me too busy to keep track of glasses – he carefully fit me with mono-vision contact lenses that allowed me to see wonderfully, both far and near, with no glasses needed.”

In the newly remodeled Royal Oak office on Main Street between 11 Mile and 12 Mile Roads that he shares with Dr. David Chorney, Ray Salerno (OD Diplomate, American Board of Optometry) talks about his practice and his recent move to Royal Oak from his previous location in Bingham Farms.

“As independent optometrists, I love what we do,” Dr. Salerno explains. “We are able to get to know our patients and to take time with them. We correct vision with glasses and lenses of all types. We diagnose and treat minor pathologies and injuries. And, importantly, because we know our patients, we can detect changes in their general and visual health and make proper referrals to appropriate specialists.”

One of the tools that Dr. Salerno uses is the Optos retinal imaging camera, which provides a diagnostic map of the patient’s retina, the sensory layer in the back of the eye.

“When you take that picture, you can see if the patient has glaucoma, cataracts, macular degeneration, diabetes effects – and you can refer them to the proper neurologist, internist, or glaucoma or retinal specialist.”

“And here,” he adds, “we can prepare patients for that visit by explaining what the specialist might not have time to address.”

Another condition that the Optos detects is retinal detachment.

“It’s important for people to know that if they ever start to experience sudden ‘flashes’ and floaters, or loss of vision, retinal detachment may be occurring and immediate treatment is necessary,” Dr. Salerno says.  “The Optos camera can confirm such a diagnosis.”

As a neighborhood practice, Dr. Chorney and Dr. Salerno are able to make other types of recommendations for patients, also.

“We are able to ask them, ‘What do you like to do?’ And they say, ‘I knit!’ or ‘I play golf,’ ‘I’m always on the computer,’ or ‘I play hockey.’ And we can provide the perfect glasses, lenses and eye care for them.”

“It’s such a thrill,” Dr. Salerno says, “to have patients who actually walk here for a visit from their homes and offices. Royal Oak is such a wonderful destination location. People can fit in a great lunch, dinner or shopping around their appointment.”

“And,” he adds, “We have free parking in the back, convenient metered parking right in front – and a team of the friendliest, hand-picked staff including a certified optician, Val Mason, as our office manager.”

“As independents who, in the wake of more department and even grocery  stores offering vision centers with what we consider to be assembly line-type service,” says Dr. Salerno, “at Main Street Eye Care, we are glad to be here to serve this easily accessed area and its children, parents, and grandparents: our community — and our neighbors.”

Main Street Eye Care
817 N. Main Street
Royal Oak, MI  48067

Jax Kar Wash: Shining Your Machine for 65 Years

Jax Kar Wash: Shining Your Machine for 65 Years

A lot of crazy things can happen in a car wash. Just ask Bruce Milen or his son Jason Milen, second- and third-generation owners of Jax Kar Wash.

Jason & Bruce Milen, Owners of Jax Kar Wash

While they haven’t witnessed anything like the classic “Curb Your Enthusiasm” episode — in which Larry David and Cheryl Hines get stuck in the malfunctioning car wash after she has just downed a dose of colon cleanser — the Milens have their own hilarious stories to laugh about.

Bruce recalls one woman who came in for full service.

“Our final guy put her in the car. She drove off and, unbeknownst to her, one of our guys was still in the back seat.”

Jason remembers one inebriated man who went through with his convertible top down.

They’ve also encountered bags of marijuana left in cars, interiors reeking of pot odor, the guy who laid a gun down on the counter when he was paying for his service (“the cashier freaked out,” he says), and another who left a loaded gun on the seat of the car (“we had to call the customer to get it out—we won’t touch them,” Jason says).

And then, says Bruce, there was the pet owner whose dog had just pooped on the floor, and she left the pile there for the attendants to deal with.

Just another day at Jax.

Effervescent cashier Rose Thompkins greets customers in Jax’s bustling waiting area in Birmingham with the big windows and the long racks that hold everything from candy bars to car mats. Air fresheners are big sellers. The most popular scent among the 25 or so types Jax sells, according to Thompkins, is Little Tree’s Black Ice.

“Definitely Black Ice,” a customer at the register agrees. “It’s good and neutral.”

Here you can also find cell phone accessories, auto wax, towels and cold drinks. Jason says the front stuff isn’t a big part of the business, it’s just for customer convenience.

Marty Weissman watches the steam and suds through the window, waiting for his Mercedes SUV to emerge from the conveyor blower.

“I’ve been coming here for 10 years,” Weissman says, “and this place ranks better than most for the service and the way you can get in and out quickly.”

Weissman, who lives a few blocks from the car wash, is a member of Jax’s Unlimited Club Plan, for which he pays $35 a month. That gives him up to twice-daily full-service (inside and out) washings and discounts on special services, detailing and merchandise. Today, a radio frequency identification reader (RFID) scanned the FastPass sticker at the bottom of his rear windshield after he entered the car wash, without having to hand someone cash — moving things along even more swiftly.

Somewhere, Jack Milen, who founded Jax in 1953 at the corner of Six Mile and Meyers in Detroit, is smiling at the innovations his son Bruce, 70, and grandson Jason, 48, have implemented since his passing in 2003: The RFID scanner; the super-suds, eco-friendly detergents; the ability to use credit cards for monthly payments (Jax had a Club Plan starting in 1956, but because credit cards had not been invented, customers had to pay a yearly fee up front); and the addition of the exterior-only option, so customers can stay in their cars.

“It’s less expensive and appeals to a whole different market,” says Jason.

Over 65 years, the Jax motto, “always put the customer first,” has served the company well, although there was a short, regrettable period when that wasn’t the case: In 1998, the family sold the business to a national chain, which ignored the customer and tried but failed to take the company public. Bruce bought Jax back in 2001, and it has stayed on track ever since. Bruce and Jason both run it together. Bruce does day-to-day operations. Jason does marketing and is in charge of social media.

Jason remembers working for Bruce every Sunday when he was 8 or 9 years old.

“I’d have to clean all the shelves in the lobby — I got a dollar,” he recalls. Starting at age 14, he learned every aspect of the business and watched it grow. Jax currently boasts eight locations in Oakland County and another, the newest, in Macomb County. Bruce says further expansions are planned.

“I love the business,” Jason says. “I love our great customers and our great team members—some have been here 20 years.” In all, there are 300 full-time team members and 200 more part-timers.

The biggest challenge the Milens face are the bottlenecks: The days when nobody comes in, and then all of a sudden six cars are there at the same time for full service. Jax tries to make the experience 25 minutes or less, but when people have to wait, they get mad and post nasty reviews on social media.


“We’re not perfect, but we try to be,” says Jason. “We have a quality guarantee, so we ask that if somebody didn’t have a perfect experience to tell us about it and let us fix it instead of going away mad and posting a bad review on the Internet.”

He and his staff monitor all of the social media comments, good and bad, and he responds to any complaints within one working day. His attendants provide a checklist to every car to review after service, and he hopes people take a look before they leave.

“We’re in the people business,” he says. “We just happen to wash cars.”

Some Fun Jax Facts


  • Since 1953, Jax has washed millions of cars. At least.
  • All that water and dirt that rolls off your car is separated by a system that sends the water to a sewage treatment plant to be neutralized, while the dirt falls into a pit that gets carted away.
  • The soaps are eco-friendly, designed to break down before the blower hits the car at the end of the cycle.
  • Despite summer being a big season for car washing, winter is by far Jax’s busiest time because of all the road salt.
  • A full-service wash takes seven team members: two to vacuum, two to drive, and three to towel dry. When it’s busy, Jax employs up to 20 team members at a time.
  • The worst cleaning mess is vomit; biohazard suits and goggles have to be worn. That goes for blood, often present when cop cars are brought in.

34745 Woodward Ave.
Birmingham, MI 48009

27054 Woodward Ave.
Royal Oak, MI 48067
Phone: (248) 547-3450

2835 W. Maple Rd.
Troy, MI 48084

Other locations:

Rochester Hills, Southfield (Telegraph Rd., Southfield Rd.), West Bloomfield, Auburn Hills and Clinton Township

A Superior Run: Royal Oak’s Beloved Fish Market Closes after 78 Years

A Superior Run: Royal Oak’s Beloved Fish Market Closes after 78 Years

You never want something so good to end, but for the Dean family, it’s time.

Their announcement on Facebook was this: “To everything there is a season, and now it is time to announce the closing of Superior Fish. For over 75 years we have had the privilege of being of service to Royal Oak and the Greater Metropolitan Detroit area. We sincerely appreciate and thank you for your patronage and support. Many thanks to our coworkers who have helped to make Superior Fish …..SUPERIOR! Our last ‘O FISH AL’ day of full service will be Saturday June 16th. The week of June 18 we will have a Superior FROZEN Sale. Follow us on our website / Facebook for more details. Superior Fish & the Dean Family THANK YOU and may your future be SUPERIOR!”

Kevin Dean is only 58 years old, but he has worked in the family business for 50 years, following the mantra that his father, John, instilled in Kevin and his brother David, 61: “Honesty is our policy. Always be honest with your customers and suppliers. Respect them. Repay their loyalty with your loyalty.”

John passed away in 2011. David, Kevin, their wives, their kids and many employees have carried on the retail and wholesale business — where you could find gorgeous specimens of king crab, shrimp, flounder, grouper, haddock, halibut, lake perch, lobster or octopus — ever since.

In Royal Oak, where development has gone crazy for the last three decades, Superior Fish’s location at 11 Mile and 4th Street with the large parking lot behind has been viewed as Mecca for location, location, location.

“People have been making offers for many, many years,” says Kevin. “But that’s not the main reason we’re closing. It’s a myriad of reasons.” He doesn’t specify, but says to read between the lines.

Everything aligned, he says, that this was the time to sell. Yet he also says it feels totally surreal that this is happening. “We will miss the community very much,” he says. “So much of our lives and family gatherings were spent here.”


Working behind the counter at the register, Kevin’s daughter Stephanie Dean, 20, says she’s never worked anywhere else but Superior Fish, except babysitting. “They (her parents) brought us here when we were born instead of our house, so it’s our second home.” She’s excited about the next chapter of her life, but feels sad, too.

So does Jerry Schmidt of Troy, a 30-year customer, who says he heard the news and just felt like he had to stop in and buy something. “I’m just kind of roving here, thinking about the stone crab claws I used to buy and how my dear friend, now departed, used to come in and spend $400 for holidays every year on oysters and make oyster stew for everyone.”

Cathy Burr of Ferndale is equally devastated about the closing. She came in for the makings of ceviche. “I am so sad to see it close. It’s been here my whole life.”


Superior Fish
309 E. 11 Mile Rd.
Royal Oak, MI 48067
(248) 541-4632

Royal Oak Golf Center: A Swingin’ Time for Everyone

Royal Oak Golf Center: A Swingin’ Time for Everyone

It’s a perfect 76 degrees on a stellar blue-sky afternoon at the Royal Oak Golf Center. The air is sweet with the smell of new-mown grass and the constant sound of range balls being whacked, and pals Matt Song of Franklin and John Calso of West Bloomfield are geeked about the new Power Tee system they’re trying out.

Unique to Michigan, Power Tee offers up to 24 different adjustable-height settings. Load a basket of balls into the lower hopper, press a button on the console, which raises the tee, then take a whack. To readjust, hit another button and watch it move to the height you desire.

It’s the first time Song and Calso, who call themselves “rising juniors” at the University of Michigan, have visited the center. They’ve been playing for the last hour with a jumbo basket of balls. “He’s winning,” says Song.

“I’m surprised to see new technology here,” says Calso, happily, and somewhat in awe. “The sensor knows if you hit the ball or not.”

For decades, throngs of golfers have flocked to this verdant corner near 13 Mile and Coolidge to sharpen their game and take in some fresh air. The vast driving range and practice facility, which dates back to the 1950s and is owned by the City of Royal Oak, has long been an oasis in the middle of one of the busiest sections of North Woodward, a beloved place to sneak in some golf at lunchtime, get in a golf fix in a hurry after work, or take the kids for some leisurely mini-golf on a summer afternoon.

But those who haven’t been here in awhile are in for a treat. After a $1.5-million renovation and upgrades throughout, the 20-acre/ 250-yard-deep golf center is all bright, shiny and, with its automated ball-teeing system called Power Tee, techie enough to tantalize the most jaded Millennial. Many seniors like Power Tee because there’s no bending, no loss of grip on their clubs, just exhilarating fun.

Down the row of practice stalls are Ray and Anne-Marie Eklund of Beverly Hills, who have been coming to the center for 30 years. They’re impressed with the transformation.

“The whole facility is so much nicer,” Ray says. His wife adds: “We’ve seen all the changes and upgrades, and this is the best place for all kinds of weather.” She recently had back surgery and is taking lessons at the center to get her swing back. “The pros are great here,” she says.

For chilly days and evenings, the center added 33 covered and heated tees, making year-round driving practice a reality, one of the aims of the expansion. The new stalls are also equipped with fans for summer. In all there are 87 tee boxes, including open-air.

“Basically you can practice every shot here that you can do on a golf course—full swing, short game and putting,” says Pulice, who has been in love with all things golf since he was a young lad. “It’s kind of a cult,” he laughs.

Beyond the sheer joy of playing, it’s all about learning the game here, with three PGA golf pros to hone the skills of beginners on up via groups, camps, clinics, hour or half-hour lessons. There are 32 other employees on staff, plus a well-respected repair shop to keep equipment in shape.

Walking around the facility with Glenn Pulice, the center’s general manager and PGA professional, he points out the just-hung directional signage and the Adventure Golf area, with newly renovated “mountains,” a waterfall and carpets for mini-golf, all redone by Big Sky Miniature Golf out of Wyoming.

“We adjusted the golf holes together to make the entire golf course more fun and playable,” says Pulice. Krieger Klatt Architects and Ronnisch Construction Group, both of Royal Oak, oversaw the entire project. This area is where families or couples can enjoy a fun afternoon or date-night under the stars, and indeed they do; customers here range in age from three to 95, according to Pulice.

Thanks to the recent expansion, it’s also a fine place to party, whether celebrating a birthday, corporate event or any other kind of soiree.

“We tore down three small buildings to create a new 1,400-square-foot pavilion, adjacent to the 2,400-square-foot mini-golf complex. It’s a great event space,” Pulice says, which can accommodate anywhere from five to 200 people. “We cater the bigger events,” he adds, “and Tania’s Pizza (Royal Oak) helps us out with the rest.”

There’s also an 800-square-foot tent for overflow and Michigan’s unpredictable weather. A small concession area is nearby and also is upgrading the entire concessions menu.

Watch for more improvements as the season unfolds. There’s something here for everyone, and a good time is guaranteed for all.



Royal Oak Golf Center

3500 Edgar Avenue
Royal Oak, Michigan

Used Book Store’s Unspoken Message: What’s Your Hurry?

Used Book Store’s Unspoken Message: What’s Your Hurry?

Dave Brown, Co-Owner

Teiara Dandy stopped in at Paper Trail Books in Royal Oak on a recent Monday morning for the second day in a row.

She was there on Sunday with her fiancee, who scored three paperbacks in “The Forgotten Realms” series of science fiction.

Dandy returned during a break in her classes at the nearby Oakland Community College in search of a vegetarian cookbook to help in her efforts to switch to a plant-based diet and still get enough protein.

“We just figured if we can try a used bookstore we’d find what we were looking for,” she says before vowing to become a regular at the new shop.

Paper Trail opened in August 2017 under the ownership of brothers Dave, 38, and Scott, 40, Brown. The brothers grew up in Troy and both have a love of reading, worked previously in bookstores (Dave at Borders, Half Price Books and an independent shop in Alaska, and Scott at Barnes & Noble) and moved back to Michigan to open their business.

“We have long wanted to open a bookstore,” says Dave Brown as he sips coffee while seated at a table covered with board games as Henry Mancini’s “The Pink Panther” soundtrack plays on a turntable behind the counter.

His affinity for music may be explained by his music degree from the University of Illinois in Chicago; Scott attended Michigan State University and graduated with an agriculture-related degree.

The music, coffee, comfortable seating, and events such as a series of poetry readings and an occasional book signing all offer the unspoken message: Customers are welcome to come in and stay awhile. Book clubs have yet to approach the owners, but they’d welcome hosting groups who want to discuss what they’ve read.

The shop’s tidy, well-organized shelves are in alphabetical order by author and labeled by genre to make browsing its 20,000 titles, as well as searching for a specific book, easy. Titles range from a signed edition of “Escape Velocity” by “True Grit” author Charles Portis to beach reads and include books for children as well as adults.

Prices range from less than $1 for selections on the clearance rack to hundreds of dollars for a collectible. If asked, the brothers will keep an eye out for a specific title for customers. Paper Trail’s 19,000 square feet of space also holds a smattering of vinyl, CDs and DVDs.

The brothers picked their location on South Washington in Royal Oak after looking at multiple properties in the surrounding area two Christmases ago.


Business information:

Paper Trail Books
414 S. Washington
Royal Oak, MI 48067